With a respected reputation for quality, design and service in the bridal accessories industry, Rainbow Club is looking to the future with an exciting new service for brides that offers greater flexibility and more choice of how to shop.
The brand new “Click & Collect” service launches online at www.rainbowclub.co.uk in February 2012 and, in a first for the bridal industry, offers customers the opportunity to browse online for Rainbow Club shoes and accessories of choice, with the option to place an order online for later collection in store. Rainbow Club stockists are located throughout the country, making it easy to reach a convenient location.
Time – pressed brides are turning to the internet for more and more of their shopping needs and Richard Marsh, MD of Rainbow Club, believes it is time for the bridal industry to think creatively about ways to meet this growing demand.
“Rainbow Club is introducing this new innovation as a way to meet consumer expectations. The new, easy to use website makes it simple to view and order shoes and accessories with the convenience of collecting an order in store”.
A revamped website for Rainbow Club showcases the exciting range of new styles, from chic flats to stunning heels, beautiful sparkly head dresses and a gorgeous collection of ready to wear veils. Stockist details are carefully listed, so brides can search for local retailers for themselves and their bridesmaids. The new Colour Studio section includes an interactive model that allows brides to select a shade to view how their chosen colour would work.
Once an order is placed, the bride will be able to select a convenient location and their order will be delivered in distinctive “Click & Collect” packaging, with Rainbow Club meeting all carriage charges.